Fastest Growing Pillar of Donor Relations
Donor Recognition: Fastest Growing Pillar of Donor Relations and The Road to Sustainable Fund Development
A Recognition Program is Integral to the Four Pillars in boosting Donor Relations:
Stewardship – Your Program gives you essential tools – policy, communication strategy and signage standards, to help Steward gifts post-campaign and into the future to provide on-going means and ways for sustainable funding.
Acknowledgement – No more guess work or debate on how your organization will and should acknowledge a donor's generosity. This is defined by your program structure.
Recognition – Your program guidelines and standards give you a comprehensive map for going forward and spells out exactly in what way you will tangibly express and communicate your gratitude. No indecision, no reinventing the wheel, just a solid, comprehensive communication tool to forward your brand and mission and market to your current and potential donor base.
Engagement – It defines your opportunity to develop lines of on-going communication with current donors; hence, lower attrition rates, and outlines the opportunity to engage new donors and your community.
